Press Release:
Today Rollei announce a new digital camera with a powerful 10x optical zoom lens and 3.3-megapixal resolution. The dp3210 is Rollei's answer to the manifold challenges facing serious amateur photographers. Its high-speed, high-performance 10x zoom lens covers focal lengths from 5.7-57 mm (equivalent to 35-350mm in 35mm photography). Advanced automatic and manual modes conveniently cover even difficult photographic situations. What's more, the camera also allows the recording of video clips. The Rollei dp3210 will be available from mid-December. While the 10x D-VarioApogon autofocus zoom lens already reaches out far into the distance, a 4x digital zoom adds even more punch to this zooming capability.

In the wide-angle setting, focusing is possible from 50 cm to infinity, at the telephoto end from 120 cm to infinity. A macro focus mode allows close-ups down to 10 cm at wide-angle and down to 90 cm at the longest focal length. Perfect framing control, indispensable with such a wide zooming range, is ensured by a TFT monitor and an 0.33-inch electronic viewfinder with a resolution of about 114,000 pixels, showing the precise frame that will be recorded.

When it comes to different shooting modes, the new Rollei camera also has a lot to offer. The 2.5-inch TFT monitor with a resolution of 119,548 pixels shows all relevant operating data and the camera status at a single glance. Exposure, for example, can be controlled by programmed AE, aperture-priority AE, shutter-priority AE or manually. In addition to these exposure modes, there are special subject-specific programs tailored to portraiture, scenery, night scenes and sports or action photography. For discriminating users, there are different metering methods (spot and center-weighted average metering) as well as the possibility of bracketing in increments of 1/3 EV and a B-setting for time exposures.

To allow for difficult lighting situations, white balance can be manually controlled by pushing a button. Alternatively, there is automatic white balance for daylight (sunny or cloudy), tungsten or fluorescent light. Several flash modes let the user choose between ON (fill flash), OFF, Auto, red-eye reduction and slow sync for evocative night-time photography. Sensitivity is variable from a noise-free ISO 70 up to ISO 400, allowing available-light shooting even in twilight.

The Rollei dp3210 has a built-in self-timer (2s or 10s delay) and can also be triggered with the aid of an infrared remote control. In addition, it allows continuous shooting at a rate of 1.25 fps and a high-speed mode with a maximum burst of nine images at approx. 3.3 fps.

In addition to stills, the Rollei dp3210 will also record video clips and sound. The corresponding files are recorded with 320 x 240 pixels and 15 images per second in the AVI format either in the camera's internal memory or on a Secure Digital card. A PAL/NTSC video output makes transmission to a TV set a cinch. To download stills to a computer, there is a USB interface.