Press Release:
VALHALLA, NY, February 5, 2004 ? Fuji Photo Film U.S.A., Inc. today added new entry-level model to its award-winning family of FinePix digital cameras. The FinePix A340 offers faster operation times and improved power consumption with new, user-friendly menu navigation. The camera allows first-time digital photographers to capture great pictures easily, while keeping the overall experience simple and fun.

?We?re dedicated to best-possible image quality combined with ease of use and attractive values,? said Susan Schaffer, Director of Consumer Product Marketing, Photo Imaging Division, Fuji Photo Film U.S.A., Inc. ?After all, digital photography should be fun for everyone! That?s why we?re pleased to offer slimmer, pocket-friendly models with extra-friendly features that make point-and-shoot results even better.?


Top Features
The FinePix A340 offers picture-takers 4.0 million effective pixels, combined with a 3x optical zoom, for printed images that look as real as life. The camera offers streamlined menu navigation, a quick playback mode and a slide-powered boot-up in sleek metallic body.

The camera offers four scene position modes usually found in more advanced Fujifilm cameras, including portrait, night, sports and landscape settings. The macro setting allow users to capture images of items only 4 inches away from the lens. In addition, AVI movies can be captured at a rate of 10 frames per second.

The FinePix A340 is compatible with the optional Fujifilm Picture Cradle, which allows easy optional NH-10 battery recharging, as well as streamlined image downloads and video playback when connected to a television set.

Faster Operation
The FinePix A340 offer a 3.3 second start-up time, and an increased efficiency in frame-to-frame shooting. It also offers improved power consumption, taking an average of 220 images on a new set of AA alkaline batteries, with the flash on half of the time and LCD off. By using 2300 mAh-type rechargeable Ni-MH batteries, the FinePix A340 can take 460 images under the same conditions.

Great Prints
The new FinePix model offers consumers best-quality printed images. The first Fujifilm digital cameras to offer consumers PictBridge compatibility for one-touch at-home printing, the FinePix A340 uses Fujifilm?s patented Image Intelligence to maximize color quality and image clarity. In addition, consumers may visit http://www.digitalcameradeveloping.com to find stores across the country that offer prints from digital images.


Availability
The FinePix A340 will ship with FinePix Viewer, ImageMixer VCD2 for FinePix, a 16MB xD- Picture Card?, two AA alkaline batteries, USB cable, video out cable, wrist strap, and a Picture Cradle adapter. The FinePix A340 will ship in May 2004 at a list price of $249.99.