Introduction
Fujifilm is recognized as a full-line supplier of high quality digital cameras that meet the wide range of consumer abilities, from beginner to advanced amateur. Balancing their product assortment, Fujifilm traditionally offers strong entry-level camera options, providing operational simplicity without sacrificing Fujifilm?s renowned image quality. Today, Fuji Photo Film U.S.A., Inc., continues this legacy, and improves upon it, with the introduction of the Fujifilm FinePix A345 digital camera. The new Fujifilm A345 is the latest addition to Fujifilm's diverse digital camera line in a new, more contemporary look for the popular A-series FinePix digital cameras.
Fujifilm?s FinePix A345 Zoom: an ?A? in entry level excellence
Gone are the lens covers that defined earlier A-Series models and in their place sit a new 3x optical zoom lens that retract directly into the camera body for a smooth outer surface. This feature make the Fujifilm FinePix A345 smaller and more compact than its predecessors, allowing it to slide effortlessly into a coat pocket or handbag for all-the-time camera accessibility. Image quality and overall performance get a boost as well. The Fujifilm A345 has a 4.1 Megapixel CCD sensor, as well as a complete new image processor for more robust color and quicker frame-to-frame shooting. Built-in, pre-programmed scene modes take much of the guesswork out of camera settings, and the new Fujifilm FinePix A345 features a larger LCD display than previous A-Series FinePix digital cameras for checking just-taken photos before sending them off for printing. As an added plus, captured movies now become 'talkies' with the addition of sound to the cameras' video feature.
FinePix A345 Zoom features at a glance:

• 4.1 effective megapixels
• High quality 1.7-inch LCD monitor for clarity and detail
• 3x optical zoom lens
• One-touch, fully automatic operation, with easy navigation for beginners
• Highly efficient energy consumption: uses 2 x AA-type alkaline batteries (or rechargeable batteries)
• Movie capture of 15 frames per second with monaural sound
• xD-Picture Card providing large storage capacity, lower power consumption and fast write speeds (currently available in 16MB to 512MB capacities)
• PictBridge compatible for direct printing without a PC

The FinePix A345 will be available in March 2005. The FinePix A345 will carry a manufacturer?s suggested retail price (M.S.R.P.) of $249.95.
About Fujifilm
Fuji Photo Film U.S.A., Inc. is a subsidiary of Fuji Photo Film Co., Ltd. and delivers technology solutions to meet the imaging and information needs of retailers, consumers, professionals and business customers. As a global leader in digital imaging, Fujifilm pioneered the development of digital medical systems, and today is the leader in digital minilab systems. The company was ranked in the top ten for U.S. patents granted during the last decade, employs approximately 73,000 people worldwide and in the year ending March 31, 2004, had global revenues of more than $24 billion.
In the United States, Fujifilm is a leader in delivering high quality, easy-to-use imaging and information solutions in the following categories: Digital Imaging Systems, Film and Imaging Systems, Recording/Storage Media, Motion Picture Film, Graphic Arts and Printing Systems and Medical Imaging and Diagnostics Systems. Fujifilm is an environmentally friendly, humane enterprise and an exemplary corporate citizen.
For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at www.fujifilm.com.