Introduction

Concord Camera Corp. announced the unveiling of the new EasyShot line at the Photo Marketing Association Trade Show PMA on February 20th 2005. The ultimate line of family-friendly digital cameras, EasyShot was designed to offer unsurpassed ease of use, advanced features at popular prices, and an exciting new look and feel that family memory keepers and first-time digital camera users will prefer. The EasyShot 510z offers an exclusive one-touch ImageEnhance? feature, which provides hassle-free in-camera image correction that instantly improves poor color and lighting situations to achieve the best possible photo.
Features
The EasyShot 510z is a slim and stylish 5 Megapixel CCD digital camera and the first to feature Concord?s advanced ImageEnhance? button feature for instant image correction directly on the camera. The Concord EasyShot 510z offers 12X zoom (3X optical/4X digital), features a large 2.5? LTPS LCD, and comes with rechargeable lithium batteries. The EasyShot 510z takes MPEG-4 movies with sound up to 30 frames per second and has 16MB of internal memory.
Price and Availability
The Concord EasyShot 510z offers also the capability of printing directly from the camera, making it easy for users to print and share photos. Furthermore the Concord EasyShot 510z features a ruggedized non-slip rubber base, keeps the camera from sliding on smooth surfaces, and makes it easier to hold while taking pictures by providing a more secure surface for fingers to grip. The camera will be available in two stylish colors: Gun Metal Gray with silver accents and Aqua blue with silver accents, is priced at $229 and is expected to be available in October 2005.
About Concord
Concord Camera Corp., through its subsidiaries, is a global producer of popularly priced, digital, 35mm traditional and single use cameras. Concord markets its cameras under the trademarks POLAROID, EASYSHOT, CONCORD, CONCORD EYE Q and JENOPTIK. Concord sells and markets its camera products worldwide through direct sales offices in the United States, Canada, Germany, Hong Kong, the Peoples Republic of China, the United Kingdom, Japan and France and through independent sales agents. The Polaroid trademark is owned by Polaroid Corporation and is used by Concord under license from Polaroid. CONCORD, EASYSHOT, CONCORD EYE Q and ImageEnhance are trademarks and/or registered trademarks of Concord Camera Corp. in the United States and/or other countries. The JENOPTIK trademark is owned by Jenoptik AG and is used by Concord under license from Jenoptik AG.