Introduction

Canon Hongkong Co. Ltd., launched the brand-new Digital IXUS i5 Undercover digital compact camera, a definite collector item for the fashionable and photography lovers, which blends Canon?s advanced digital imaging technology with the trendiest design. Being an in-trend fashion icon just like the other members of the Digital IXUS series, the new Digital IXUS i5 in Bordeaux Red has invited Jun Takahashi, a renowned fashion designer from Harajuku and foUndercover of the fashion brand Undercover, to design a Crossover black velvet camera case for this special edition. The camera case is only available in Hong Kong with limited quantity.
Camera case
Illustrating a combination of digital products and the hippest trend in Japan, makes the Digital IXUS i5 Undercover digital compact a collectors? treasure. Canon and Jun Takahashi are both trend-setters in the market, a perfect match for each other. For the first time, Canon and Jun Takahashi collaborated to design the ?Digital IXUS i5 x Undercover? limited special edition camera case, to specifically match the charming Bordeaux Red edition of the Digital IXUS i5.
Extraordinary fashion
The Digital IXUS i5 x Undercover camera case employed the unique 3D non-conformative design, a favourite style of Harajuku designers: assymetrical tailoring and draping of the black velvet with fine embroidery, closes with drawstrings, and ornamented with bright colour buttons which is the seasonal theme of Undercover youth fashion this year. All these elements inject extraordinary fashion touch and feel into the metallic body of the Bordeaux Red Digital IXUS i5. The Digital IXUS i5 has a streamlined metallic body, which is only 18.5mm thick and weights only 100g. Coupled with Canon?s cutting-edge digital imaging technology, the Digital IXUS i5 is equipped with a 5.0 megapixel CCD processor, producing real images with great contrast. Its exclusive 9-point auto focus system makes photo-taking even more easier.
Innovative designs
Hailed as the most notable fashion designer in Japan, Jun Takahashi is regarded as the successor of Japanese fashion master Comme des Garcons. With his unique sense of ?Street Fashion?, Jun Takahashi expressed the art of rebellion in a brilliant way, created his innovative designs, and rolled out Crossover designs with many well-known brands such as Bape and Supreme; the asymmetrical tailoring, paper doll design, and fused together fashion pieces, are sought after by pop idols as well as general consumers, and are must-wear items for the fashion conscious. He even broke into the fashion circle in Paris in 2002 and achieved instantenous fame for his Undercover brand!
Pricing and Availability
The new Canon Digital IXUS i5 x Undercover Limited Special Edition in Bordeaux Red (with camera case) will be available from 20 November 2005 firstly in 4 designated I.T shops in Hong Kong, at the suggested retail price of HK$2,980.