Introduction

Phase One announces the Phase One P45 digital back as well as the company's commitment to business openness and customer insight. This marks a significant turn in the company?s strategy up till now and is expected to have a great impact on the general behavior in the high-end digital photographic market. Phase One acknowledges the increasingly individual needs of professional photographers and wishes to honor all of their expectations. The ultimate objective is to maximize Passion & Profit for all professional photographers and in order to do that Phase One now offers the broadest range of digital backs and the most innovative technology.
Exiting opportunities
With this new possibility pros can deliver higher image quality than ever before in advertising, fashion and portrait giving them an exclusive position within their branch. Moreover, there will be a dramatically increase of productivity of their workflow, this includes better teamwork with art directors, models and clients, and professional shooters can completely rely on the digital storage media for the data integrity, as they now guarantee that any captured image data can be retrieved.
Innovation
Innovation and high performance are key drivers in Phase One. The objective is to increase passion & profit for the world of professional photography. The innovations are to allow professional photographers even better investment protection than before, Phase One has decided to offer complete openness into the Phase One 18 months? product roadmap. Today no other digital camera supplier offers this level of investment protection to their customers! Phase One recommends others to follow. The ultimate Phase One P45 digital back with 39 Megapixel sensor and 117MB file sizes per shot, for the world?s most demanding commercial photographers. The result is sharper and more detailed images than ever before, no matter if the images are going for a billboard on Times Square in New York or in a high-end fashion magazine.
Features
The Phase One P45 is a full format digital back which will fulfill all needs, even for the most demanding high load/high end commercial shooter. The digital back offers valuable and impressive features and specifications:

• Resolution: 39 Megapixels
• Storage: 3S technology (Secure Storage System)
• Number of Frames: 35 frames / min.
• Sensitivity: 50-400 ISO

Ultimate product range
With the introduction of the new back, Phase One has completed the ultimate product range. Each product has its special features to target a certain type of photographer: the commercial studio-only shooter, the all-round commercial shooter, the portrait/social shooter, the high-end fashion shooter, Phase One now offers a digital back for every professional photographer.
3S technology and Availability
The first ever high performance true wireless image transfer of previews and RAW images will become the standard for Phase One shooters. This functionality will be offered to all existing and new owners of Phase One fully portable digital P-backs. 3S technology, Secure Storage System. This revolutionary new feature has recently been introduced in the latest Phase One P-series firmware. The 3S technology improves the storage security level by checking the validity on every CF-card inserted in the P-back. This way, the risk of accidentally writing to a damaged storage media is eliminated. In step 2 you can also preserve the image buffer contents, and the remaining images will be stored when the card is reinserted. The new Phase One P45 start shipping in November 2005.