Introduction

All cards in the Platinum Range are speed-rated at 40X, equivalent to a minimum sustained data read and write speed capability of 6MB per second, and provide consumers with superior performance. Available in recently updated, contemporary packaging designed to drive consumer interest at retail sales locations worldwide, Lexar?s Platinum Series now includes Memory Stick PRO and Secure Digital (SD) flash media formats as well as CompactFlash. Lexar?s Platinum Range of memory cards are now available.
Platinum series for digital cameras
"Our Platinum Series is perfect for many new digital cameras that capture video in addition to traditional still images," said Fraser MacDonald, Product Marketing Manager at Lexar. ?The Lexar Platinum cards can keep up with a camera?s video record mode and the benefit to the consumer is that he or she can keep capturing content. We?re in lock-step with the consumer market by widening the family to include speed-rated Memory Stick PRO and SD, and both popular formats nicely complement our existing CompactFlash cards.?
Redesigned product packaging
Lexar?s Platinum Series products are now available in redesigned product packaging, including new flash memory card boxes and card labels. The new packaging has an appealing, highly visual look and feel that is consistent with Lexar?s new corporate identity, and will stand out in retail environments. In addition to clearly communicating the media card format, the new packaging offers a highly visible solution for identifying varying memory card capacities.
Variety of flash memory card formats
Lexar?s Platinum Series includes a wide variety of flash memory card formats, including CompactFlash, Secure Digital (SD) and Memory Stick. All flash memory cards are available in capacities of 256 MB, 512MB and 1GB. The new flash memory card formats are immediately available. Lexar?s Platinum Series products include a limited lifetime warranty, and range in price from $32.99 to $99.99.