Introduction

Pentax introduces the new Pentax Optio 50L, a compact, lightweight digital camera that makes digital photography easy for virtually anyone. Incorporating a handy "Simple" mode, it allows the user to quickly choose an icon that matches the subject at hand and have the camera select all the optimal settings automatically for the best possible results. And to ensure easy use continues no matter where you go, the Pentax Optio 50L has also been designed to be powered by AA batteries. But to be worthy of the Pentax name, of course, ease of use is simply not enough. Indeed, the Pentax 50 offers the power and clarity of a 3X optical zoom lens with a focal length of 32 - 96mm (equiv 35mm format).
5 Megapixels
The Pentax 50L has a lot to offer for spontaneous photography: a maximum of image quality with its 5 Megapixel resolution and several automatic and manual functions. A perfect camera for everyone who does not want to miss a good shot, no matter if it is a snapshot or the occasional family photo. The light-weight digital compact is richly equipped with a 2,5" LCD screen for perfect control of the images. The silver colored camera body is a real light weight with its 130g, the Pentax Optio 50 L will be available at your local retailer from December 2005.
Optical zoom and Memory
Ideal for the spontaneous photography: the new Pentax Optio 50L digital camera does not need a power outlet because of the energy supply from AA-batteries. The 3x optical zoom with a focal length of 32 - 96 mm (according KB-format) and aperture of F 2,8 - F 4,8 will not miss out on any motive. Numerous picture modes as well as automatic functions make the handling of the Optio50L a pure pleasure. So it is easy to take brilliant and unforgettable photos of parties, vacation or the everyday life, even for beginners. Photos, video clips and audio data are saved to SD-memory card or to the 12MB internal memory. The Pentax Optio 50L is an ideal camera for ambitious beginners and for people, who are looking for the best performance in features and price.
About Pentax
Since the introduction of the Pentax brand by the Pentax Corporation in 1957, it has continued to enjoy a reputation for excellent technological innovation and product quality. The brand's core values are built on its optical expertise and seeing is at the very heart of its products. Pentax strives to understand the needs of it customers, by developing products that are technologically advanced, but more importantly easy to use whatever the situation. The brand has continued to build on its optical heritage, and diversified into new areas of expertise over many years. These include film and digital cameras, interchangeable lenses, binoculars, spectacle lenses, surveying and medical equipment, closed-circuit television lenses and information technology products. Originality and innovation remain at the core of Pentax, making it one of the most prominent brands in the world.