Introduction

Adobe announced and shipped Adobe Premiere Pro 2.0, the latest version of its video editing software application. This major new release of Adobe Premiere Pro enhances productivity and delivers deeper creative control, while allowing editors to work with the latest digital formats including HDV, HD and Flash Video. Adobe Premiere Pro 2 software is available as a stand-alone product or as a component in Adobe Production Studio, a complete post-production environment also announced today. Adobe Premiere Pro 2 for Microsoft Windows XP is available now through Adobe Authorized Resellers and the Adobe Store. Estimated street price for the full version is US$849, with upgrade pricing starting at US$199.
HDV
Unparalleled integration with Adobe After Effects and Adobe Photoshop makes it even easier for editors and artists alike to leverage layered files between these widely used applications. Plus, deeper creative control makes it possible to fine tune and adjust virtually every aspect of the production to get the desired results. Added native HD and HDV support increases the expansive list of format options in Adobe Premiere Pro, ensuring editors can work with any popular format.
Web and Video solution
"Adobe Premiere Pro 2.0 sets a new standard for editing digital video on the Windows platform, giving professionals everything they need to create award-winning work," said Jim Guerard, vice president of product management, Web and Video Solutions for Adobe. "Adobe Premiere Pro 2 continues to address the evolving needs of the market by providing users with native support for HD, outstanding Flash Video support, and tighter integration with other Adobe applications to provide a more efficient workflow."
Video format support
Adobe Premiere Pro 2.0 supports all major video formats from DV to uncompressed HD, giving editors the flexibility to meet a broad range of client needs. Users can work with material captured using popular camera formats, work in real-time and maintain image quality to deliver uncompromised results. With native support for the AJA Xena HS real time encoding card, Adobe Premiere Pro 2.0 provides a complete solution for SD and HD production, allowing editors to capture, edit and layoff high-quality content. Adobe Premiere Pro 2.0 also supports capture and editing of HDV content without conversion. By editing HDV content directly, the highest quality results are ensured.
Audio and Video
Adobe Premiere Pro 2 increases workflow productivity with the introduction of Clip Notes, a revolutionary new technology for expediting the review and approval of video content. Clip Notes uses ubiquitous PDF technology to provide a customized commenting interface for video and audio, using either Adobe Reader or Adobe Acrobat software. Reviewers can add timecode-accurate comments to the video, which can then be exported and returned to the editor as PDF files. Once imported into Adobe Premiere Pro 2.0, the comments are shown as markers in the timeline, providing frame-accurate feedback for the editor.
Software integration
Adobe Premiere Pro 2.0 offers unparalleled integration with Adobe After Effects 7.0, Adobe Photoshop CS2 and Adobe Encore(R) DVD 2.0 software, removing production bottlenecks and freeing time so users can stay focused on telling their story. When used as component of the Adobe Production Studio, Adobe Premiere Pro 2 provides access to Adobe Dynamic Link, a workflow enhancing technology that eliminates the need for the intermediate rendering of projects. Adobe Premiere Pro 2 also introduces the availability to export Flash Video (FLV) files, offering new integration with Macromedia Flash for customers who produce video for use on the web. For file management, Adobe Premiere Pro 2.0 includes Adobe Bridge, a visual file browser for viewing and organizing video, audio and image files. Adobe Bridge uses XMP metadata to provide detailed information about files and provide powerful search capabilities.
About Adobe Software
For more than two decades, the company's award-winning technologies and software have redefined business, entertainment, and personal communications by setting new standards for producing and delivering content that engages people anywhere at anytime. From rich images in print, video, and film to dynamic digital content for a variety of media, the impact of Adobe solutions is clear to anyone who creates, views, and interacts with information. Now that Adobe and Macromedia are one company, Adobe is better positioned than ever to push the boundaries of the digital universe. Under the leadership of CEO Bruce Chizen, we're driving even greater innovation with powerful, compelling software solutions that meet the needs of customers and markets ranging from designers and filmmakers, to enterprises and governments, to developers and home users.