Introduction

Kingston Technology, the world's leading independent memory manufacturer, today announced the launch of its new microSD memory card, as part of its strategy to support the rapidly growing 'smartphone' market. "The coming year will see a dramatic increase in the take up of sophisticated, multifunctional, mobile handsets and Kingston Technology is ready with multiple formats of expansion memory to support these advanced wireless devices," said Jim Selby, Product Marketing Manager EMEA, Kingston Technology." The microSD is smaller than a paper clip, offering high-capacity storage and has been designed to be compatible with the latest slim-line handsets.
Kingston microSD flash card
"As more and more hand-held devices offer mobile news, entertainment, and multimedia features, the greater the demands will be on memory," continues Selby. "Kingston Technology's latest range of cards will offer consumers an ideal way to store mobile content such as data, digital images, music and video on the move." Selby believes, "With numerous expansion card platforms to choose from, consumers need a brand they can trust to help them maximise use of their smart phones and other mobile communication devices."
Mobile storage
Selby continues: "Consumers can count on Kingston Technology to provide the necessary storage for mobile devices to run more efficiently and also to access files quickly and easily, whether it is for data, images, music or video. You can never have enough storage with all the advanced services, features and content available to mobile users today."
Adapter and Protection
To maximise flexibility and ease of use for the end user the Kingston Technology microSD cards are shipped bundled with an SD adapter for use as a full-size SD card. In order to protect against accidental data loss, the adapter has a built-in write-protect switch. The Kingston microSD 256MB card is the first offering in the microSD product line, with larger capacities to follow.
Features

• Capacities: 256MB
• Dimensions: .43" x .59" x .039" (11mm x 15mm x 1mm)
• Speed rating: 8.8 MB/sec. read rate; 6.5 MB/sec. write rate
• Operating temperature: ? 32° F to 140° F (0° C to 60° C)
• Storage temperature: -4° F to 185° F (-20° C to 85° C)
• Weight: 0.04 lbs. (1.41g)
• Standardised: complies with SD Association specification standards
• Ultra-portable: extremely small footprint design
• Versatile: when combined with the included adapter, can be used as a full-size SD card
• Simple: as easy as plug-and-play
• Reliable: lifetime warranty

About Kingston Technology Company, Inc.
Founded in 1987, Kingston Technology Company, Inc. is the world's largest independent manufacturer of memory and digital media products. Kingston operates manufacturing facilities in Malaysia, Taiwan, China and Fountain Valley, Calif. Kingston's back-end processing facility supports memory test and logistics. Kingston supports all memory processing functions from receipt of wafer to completed module. Kingston serves a network of distributors, OEMs, and retail customers in more than 3,000 locations worldwide.