Introduction

Sony is taking the lead in bringing the focus on audio performance to the camcorder market with its new Sony DCS-SR100 camcorder. "Nothing preserves memories better than moving images with sound," said Linda Vuolo, director for camcorder products at Sony Electronics. "We are offering new enhancements to both audio and video performance in our 2006 product line." The latest addition to the Handycam camcorder line is the hard disk drive-based Sony SR100. It offers long record times and seamless PC connectivity. The Sony DCR-SR100 unit features built-in Dolby Digital 5.1 surround sound and supports Sony's new optional center-channel Bluetooth microphone for a cinematic sound experience.
Carl Zeiss lens
The model also sports a 3 Megapixel Advanced HAD CCD imager and Carl Zeiss Vario-Sonnar T* lens for excellent image clarity and color resolution. It records on a 30GB hard disk drive, which eliminates the need for tapes or discs. You can record up to seven hours of DVD movie-quality video or more than 21 hours in long play mode. Users will also enjoy the camcorder's 3 Megapixel still capture in 16:9 and 4:3 aspect ratios, built-in flash, and wide 2.7-inch SwivelScreen LCD display.
Hard disk drive and DVD
For additional reliability, the DCR-SR100 model has a sophisticated back-up protection. The camcorder has physical shock absorbers to protect the hard disk drive. It incorporates G-sensor shock protection which safeguards internal mechanisms to help prevent data loss. Sony is also adding in-box PC applications to back up your video memories on DVD. For example, a DVD burn button on the model transfers video to a PC and automatically creates a DVD, with the entire process taking about 30 minutes for a full hour of high-resolution video. It also comes with DVD authoring software to edit footage.
Features

• 30GB hard disk drive storage
• Built-in Dolby Digital 5.1 surround sound
• Supports an optional Bluetooth microphone for enhanced center channel sound
• 3 Megapixel Advanced HAD CCD
• 3 Megapixel, digital still capture in 16:9 and 4:3 aspect ratios
• Built-in flash
• Carl Zeiss Vario-Sonnar T* lens
• 2.7-inch wide (16:9) touch panel SwivelScreen LCD
• Supplied DVD burning software
• Available in May for about $1,100

About Sony Corporation of America
Sony Corporation of America, based in New York City, is the U.S. subsidiary of Sony Corporation, headquartered in Tokyo. Sony is a leading manufacturer of audio, video, communications, and information technology products for the consumer and professional markets. Its music, motion picture, television, computer entertainment, and online businesses make Sony one of the most comprehensive entertainment companies in the world. Sony's principal U.S. businesses include Sony Electronics Inc., Sony Pictures Entertainment, Sony Computer Entertainment America Inc., and a 50% interest in SONY BMG Music Entertainment, one of the largest recorded music companies in the world. Sony recorded consolidated annual sales of approximately $67 billion for the fiscal year ended March 31, 2005, and it employs 151,400 people worldwide. Sony's consolidated sales in the U.S. for the fiscal year ended March 31, 2005 were $18.4 billion.