Introduction

Canon introduced four new A-Serie digital cameras today, among them was the 5 megapixel PowerShot A530 camera. The Canon PowerShot A530 adds an array of features into a compact and affordable package. The new Canon Powershot A530 camera expands upon Canon?s success as A-series models have captured the number one digital camera position for three years consecutively. The Canon Powershot A530 can brilliantly capture fleeting images in the blink of an eye. What?s more, a quick review of the shot on this cameras? big and bright LCD monitor reveals whether that image comprises the perfect moment captured forever or whether it should be condemned to death by deletion (in time to take another photo worth keeping).
Endured images
From close-ups capturing the unabashed joy of a baby?s face, all wide-eyed innocence, chubby cheeks and gummy grin; or powerful panoramas, vast vistas and once-in-a-lifetime looks at nature?s wonders, to the family functions and memorable milestones that punctuate life?s journey, the new pocket- or purse-sized PowerShot A530 digital camera easily creates enduring images that depict and define special moments in time.
Image quality
?While ?the one that got away? has always made for good fish stories worthy of perhaps a thousand words or more, the perfect picture is the one that is captured for all to see and not the one almost captured if only? The new PowerShot A530 digital camera reaffirms Canon?s commitment to creating affordable, simple-to-use digital cameras that produce extraordinary quality images for the everyday picture-taker, the special occasion-shooter and the newcomer alike,? stated Yukiaki Hashimoto, senior vice president and general manager of the consumer imaging group at Canon USA, Inc. ?Indeed, it is that very commitment to affordable imaging excellence that has made our A-series PowerShot digital cameras America?s number one choice for the past three years and it is a tradition we intend to continue for many years to come.?
Optical zoom Lens
The heir apparent to 2005?s enormously popular PowerShot A510 digital camera, the new PowerShot A530 model features a five-megapixel CCD image sensor, the faster 80-800 ISO equivalent speed setting range and the same 4x retractable optical zoom lens with a focal length of 35-140mm (35mm equivalent) as the PowerShot A540 model. Furthermore, the new Powershot A530 digital camera offer a new widescreen 16:9 ratio resolution setting that facilitates creating panoramic-style prints. Additionally, the Canon A530 supports 23 languages (now including Thai and Arabic). This new Canon camera has an improved direct printing function that permits greater flexibility in print settings, including a face brightener setting for backlit photos.
Canon DIGIC II Image Processing Technology
True to the PowerShot tradition, the Canon Powershot A530 has many of the latest advances in Canon technology including the proprietary DIGIC II imaging processor. The processor enhances picture definition, vibrancy, and quality, while helping increase the speed of the cameras? startup, autofocus, shutter response, playback, and image processing speed while reducing power consumption by 35 percent compared to the original DIGIC chip. Consumers benefit from accelerated image transfer speed (when used with a USB 2.0 compatible computer, printer, or other peripheral), thanks to the inclusion of a Hi-Speed USB 2.0 port. The USB 2.0 port is backwards compatible with computers featuring standard USB 1.1 connections.
?My Colors? mode
Where previously, users could only enable ?My Colors? while shooting, the current iteration permits captured images to be retouched as well, without the need for special software applications or tools. Available My Color playback modes include Vivid Blue, Vivid Green, and Vivid Red; lighter and darker skin tones, as well as options for creating black & white, sepia, neutral and positive film effects. A color accent setting turns all colors but the one selected by the user to monochrome and the color swap mode enables users to alter specific colors in an image by sampling another color from the same image or any other image on the camera?s memory card. So, ?My Colors? provides PowerShot users with an incredible range of creative photo effects that can be accessed directly in the camera with no need for post-processing in a computer.
Direct Printing with Canon Selphy printers
Like all PowerShot digital cameras, the newest addition to the A-series, the A530 works seamlessly with Canon?s petite Selphy Compact Photo Printers - an essential PowerShot accessory. Consumers simply connect their PowerShot A530 digital camera to a Selphy printer - such as the Selphy CP510 and CP710 models. Press the lighted Print/Share button, and within seconds, images emerge. Presto! It is that simple. Canon?s Selphy Compact Photo Printers are PictBridge compatible. They work with PictBridge enabled digital cameras and offer excellent image quality and ease-of-use, especially when paired with a Canon digital camera. At 28 cents-per-print, printing photos directly from a digital camera is both easy and affordable. The PowerShot A530 digital camera features a 1.8-inch 115,000-pixel LCD screen and will be available in March for an estimated selling price of $229.99. Canon will debut it latest PowerShot A530 digital camera in its booth during the Photo Marketers Association (PMA) exhibit in Orlando.