The announcement was made at E3 at the Los Angeles Convention Center, where SanDisk is showing its new gaming products in Meeting Rooms 6809 and 6811 in Kentia Hall. The SanDisk 4GB card, which is expected to ship this month, carries a suggested retail price of $219.99. Other capacities in the Memory Stick Gaming Card line include 256 megabytes at $34.99, 512MB at $44.99, 1GB at $59.99 and 2GB at $109.99.

SanDisk Flash Memory
"The PSP has clearly become more than just a gaming device," said Wes Brewer, SanDisk's vice president of consumer products marketing. "Since there is no internal memory for the PSP, a Memory Stick PRO Duo flash card is the only way to store large amounts of entertainment and other files. Now that the PSP has been in the marketplace for over a year, many new services have sprung up to offer downloadable content such as movies, so the users are rapidly demanding higher capacity cards."

SanDisk Game Cards
The PSP uses a proprietary storage medium called Universal Media Disc (UMD) for movies and games, but UMD discs are neither recordable nor writable. SanDisk co-developed the Memory Stick PRO format with Sony. Last year, SanDisk introduced the new gaming line of Memory Stick PRO Duo cards in semi-transparent neon colors. The new SanDisk 4GB card is red.

About SanDisk Gaming Memory Stick
Memory Stick Pro Duo is a flash memory card format. The SanDisk Gaming Memory Stick Pro Duo flash memory cards are designed especially for use in handheld gaming devices. The Gaming Memory Stick Pro Duo memory cards are used to store game, music, video & other multimedia.

About SanDisk USA
SanDisk is the original inventor of flash storage cards and is the world's largest supplier of flash data storage card products, using its patented, high-density flash memory and controller technology. SanDisk is headquartered in Sunnyvale, CA and has operations worldwide, with more than half its sales outside the USA.