The new Kodak EasyShare P712 is setting a new performance benchmark for the consumer "superzoom" category. Its precision auto-focus system with best-in-class click-to-capture rate, literally faster than the blink of an eye, at less than 1/10th of a second (0.07 seconds), helps photographers get the exact shots they want, whether action on a sports field or children on the playground. Additional features of the Kodak P712 include PASM, custom and extensive preset scene modes; multiple burst modes for action shooting; three-shot in-camera panorama stitching; a live histogram; 25 selectable AF points; custom white balance with selectable compensation; highlight/shadow clipping displays; and RAW/TIFF/JPEG support.

7 Megapixels
"When second and third-time digital camera buyers walk into stores this year, they're searching for models with better performance and more control than point-and-shoots, without sacrificing ease of use. They want pictures that look phenomenal straight out of the camera," said Carolyn Walsh, Product Sales Director Digital, Eastman Kodak Company. "Our new Kodak P712 camera is specifically designed for these photographers, helping them take stunning pictures that they'll want to share widely with friends and family."

Optical image stabilizer
The Kodak EasyShare P712 features a 12X (36 - 432 mm equiv.), image-stabilised, f2.8 - f/3.7, Schneider Kreuznach Variogon lens that delivers exquisite detail and sharpness. Its 7.1 Megapixel sensor is paired with legendary Kodak Color Science image processing for spectacular, highly accurate colour - shot after shot. Optical image stabilisation provides a two-stop advantage over non-image stabilised systems for better capturing subjects in low light for both stills and video. It also minimises handheld camera shake at longer focal lengths, which is ideal while photographing sporting events and during everyday picture taking when carrying a stabilising device is impractical.

LCD and Video
The Kodak EasyShare P712 camera's large 2.5 inch, high-resolution LCD and electronic viewfinder simplify framing, reviewing and sharing pictures. Photographers can select pictures for e-mailing or printing with a touch of the exclusive Share button, and even mark them as favourites for automatic uploading to the Kodak EasyShare Gallery in conjunction with included Kodak EasyShare Software version 6. TV-quality, 30 frames-per-second VGA video with sound (MPEG4) is always available on the Kodak P712 camera with the turn of a dial. Convenient on-camera video editing includes functions such as split, cut, merge and trim, plus the ability to create single-frame or multi-frame ?storyboard? still pictures.

Optional accessory
The hot shoe flash connector of the Kodak P712 and optional Kodak P20 zoom flash (with a suggested retail price of $99.99) provides enhanced, more flexible lighting control, while the included rechargeable lithium-ion battery delivers long-lasting power for more picture taking opportunities.

Availability and Price
As with all EasyShare cameras, the Kodak P712 model is compatible with Kodak EasyShare snapshot printers and camera docks, the IMAGELINK print system, and PictBridge technology for direct photo output without a computer. The Kodak EasyShare P712 camera will be available in the UK from June 2006, with a suggested retail price of $349.99.

About Kodak
With the slogan "you press the button, we do the rest," George Eastman put the first simple camera into the hands of a world of consumers in 1888. In so doing, he made a cumbersome and complicated process easy to use and accessible to nearly everyone. Since that time, the Eastman Kodak Company has led the way with an abundance of new products and processes to make photography simpler, more useful and more enjoyable. In fact, today's Kodak is known not only for photography, but also for images used in a variety of leisure, medical, business, entertainment and scientific applications. Its reach increasingly involves the use of technology to combine images and information creating the potential to profoundly change how people and businesses communicate.