Sony Europe's Recording Media & Energy division announced the launch of the new 4GB Memory Stick PRO Duo. Sony Memory Stick media are available in capacities ranging from 128MB to 4GB depending on their format (Memory Stick, Memory Stick PRO, Memory Stick PRO High Speed and Memory Stick Micro) and are easily identifiable through a revitalised Sony packaging design, incorporating colour coding for easy identification of the different format line-ups as well as the different capacity. In addition, all Memory Stick Duo and PRO Duo media come complete with a standard size Memory Stick adaptor to enable use with standard size Memory Stick compatible devices - as well as the Duo size compatible products.

Sony 4GB Memory Stick Pro duo
The increased storage capacity of the 4GB Memory Stick PRO Duo media enables the users to hold large amounts of multimedia data including digital photos, music files, videos and games as well as increasingly popular podcasts and video blogs. Users will be able to store up to 1000 MP3 songs, 3000 digital photos in 5 Megapixel resolution or more than 9 hours of MPEG-4 video on a 4GB Memory Stick, making it ideal for mobile entertainment - especially given the increasing number of available data hungry applications.

Support en Speed
At one-third the size and half the weight of the standard-size Memory Stick cards, the Sony Memory Stick Duo, PRO Duo and PRO Duo High Speed currently represent the most versatile format in the Memory Stick range. Many recently launched products such as digital still cameras and camcorders, mobile phones, notebook computers and the Sony PSPTM, feature a Memory Stick PRO Duo slot as standard. All Sony Memory Stick PRO Duo media offer a minimum write speed of 15Mb/s, providing fast performance for activities such as video recording and multi-shooting, which use demanding digital imaging applications and require fast transfer of large files.

Warranty and Software
The new Sony Memory Stick PRO Duo 4GBs are robust and capable of operating in extreme working conditions, making them suitable for use in both hot and low temperatures and come complete with a 5 year warranty providing peace of mind for its customers. In addition, a free to download file rescue software enables the quick recovery of deleted photographs and other files which have been lost or deleted.

Price and Availability
The new Sony Memory Stick Duo line-up with the new packaging design and inclusive adaptor will be introduced in Summer 2006. The Sony 4GB Memory Stick PRO Duo media will be available from summer 2006 and will cost approximately $170.

About Sony
Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. With its music, pictures, game and online businesses, Sony is uniquely positioned to be one of the World's Leading Consumer Brands. Sony recorded consolidated annual sales of EUR 54.96 billion (yen 7,475 billion) for the fiscal year ended March 31, 2006 and it employs approximately 158,500 people worldwide. In Europe, Sony recorded consolidated annual sales of EUR 12.61 billion (yen 1,715 billion) for the fiscal year ended March 31, 2006, based on an average market exchange rate for the same period of yen 136 to the EUR. Sony Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin, is responsible for the company's European electronics business and registered consolidated sales of EUR 8.22 billion (yen 1,118 billiion) for the fiscal year ended March 31, 2006.