Nikon Coolpix 5400 Digital Camera. Reviews, Price Comparison and Ratings.

Nikon has introduced a brand new Coolpix model, replacing the 5000. Positioned the top of Nikon’s COOLPIX lineup, the COOLPIX 5400 is a compact, lightweight digital still camera with 5.1 effective megapixels and a powerful 4x zoom lens. It delivers superior image quality -- the hallmark of Nikon products -- and features advanced ergonomics which greatly enhance operational ease and comfort. Nikon's newly developed 4x Zoom-Nikkor lens, with its professional-quality 5.8-24mm (equivalent to 28-116mm in 35mm [135] camera format) focal range, offers outstanding optical performance thanks to the incorporation of an ED (Extra-low Dispersion) lens element to minimize chromatic aberration, and two ASP (ashperical) lenses for reduced distortion. Combined with the COOLPIX 5400’s 5.1 effective megapixels, they virtually ensure remarkably clear, colorful images with excellent contrast. Nikon has equipped the COOLPIX 5400 with the all-new, highly functional Mode dial, which allows users to directly select exposure modes and set various shooting parameters.

The Lowest Price is not always best !

When you buy a digital camera, the basic package almost always includes extras such as a battery charger, lens cap, batteries, flash memory card, and software. One of the more disreputable practices a dealer can engage in is called unbundling. These dealers remove items from the package that are normally included in the price and price them separately.

When purchasing a camera you have three components of the price to consider - the camera price, postage and handling, and taxes. Many dealers lower the price to make the camera more attractive, then increase the postage and handling to boost their profits.

Hesitate before accepting extended warranties. Every knowledgeable consumer expert says it's better to gamble. Most of a company's profit is in the sale of these warranties so they press, and press hard. Your job is to resist, and resist hard. The only thing to keep in mind is that digital cameras can be horribly expensive to repair. If you want peace of mind, you may want the warranty, even though it's probably overpriced. The cost of a repair can approach, or even exceed, the original purchase price.

When you buy a camera from a reputable dealer, you expect to be able to return it if you aren't satisfied. Some dealers try to discourage this by requiring a restocking fee for returned merchandise. This is always explained as a way to recover their costs of checking the merchandise and restoring the packaging you may have opened.

Many dealers is truly a false, deceptive and a total crook. Bait and switch tactics used. Does not sell new merchandise and will ship used or refurbished goods without notifying customer. They then try to charge a restock fee on top of their exobitant shipping fees to make a profit where they could not on their goods. A try case of buyer beware.