Sony DSC-U40 Cyber-Shot Digital Camera. Reviews, Price Comparison and Ratings.

In the USA the Sony Cybershot DSC-U40 comes in black, silver, red and deep blue colors. As with other Cyber-shot U-series cameras, the U40 model has a simple-to-use interface. This is not the most capable digital camera in the world, but possibly a contender for easiest to use, and the most fun you can have with two megapixels. The combination of pocket size and rapid activation means you are far more likely to capture the world as it is at the critical moment (unlike many of its competitors, the U40 is ready to capture the action in less than a second).
The camera looks similar to the DSC-U10 and has the same sliding door covering the lens on the front of the body, although is a little more stylish than the earlier model. The camera looks similar to the DSC-U10 and has the same sliding door covering the lens on the front of the body, although is a little more stylish than the earlier model. It has a 2-megapixel CCD image sensor, a 1-inch LCD monitor, and uses either MemoryStick Duo or MemoryStick Pro Duo memory cards for storage. For even more convenience, the DSC-U40 has five scene selection modes that allow you to automatically prepare the camera to match the demands of the shooting situation: preset for Twilight, Active Outdoor, Soft Snap, Illumination Snap and Vivid Nature. Compared to the shooting quality of earlier models, the DSC-U40 now also features a 5-mode White Balance setting, which enables you to produce accurate shots in a variety of different lighting conditions. The camera is also capable of a more powerful Burst Mode, where it can take a rapid succession of 10 action shots in VGA mode or two shots at a high quality 2.0 effective Megapixel resolution.

The Lowest Price is not always best !

When you buy a digital camera, the basic package almost always includes extras such as a battery charger, lens cap, batteries, flash memory card, and software. One of the more disreputable practices a dealer can engage in is called unbundling. These dealers remove items from the package that are normally included in the price and price them separately.

When purchasing a camera you have three components of the price to consider - the camera price, postage and handling, and taxes. Many dealers lower the price to make the camera more attractive, then increase the postage and handling to boost their profits.

Hesitate before accepting extended warranties. Every knowledgeable consumer expert says it's better to gamble. Most of a company's profit is in the sale of these warranties so they press, and press hard. Your job is to resist, and resist hard. The only thing to keep in mind is that digital cameras can be horribly expensive to repair. If you want peace of mind, you may want the warranty, even though it's probably overpriced. The cost of a repair can approach, or even exceed, the original purchase price.

When you buy a camera from a reputable dealer, you expect to be able to return it if you aren't satisfied. Some dealers try to discourage this by requiring a restocking fee for returned merchandise. This is always explained as a way to recover their costs of checking the merchandise and restoring the packaging you may have opened.

Many dealers is truly a false, deceptive and a total crook. Bait and switch tactics used. Does not sell new merchandise and will ship used or refurbished goods without notifying customer. They then try to charge a restock fee on top of their exobitant shipping fees to make a profit where they could not on their goods. A try case of buyer beware.